I volunteered at this event in order to gain experience with temporary draft systems (I poured from a beer trailer and a jockey box), but I learned so much about the everyday consumer, too: 1) People mostly appreciate when you can talk about beer. 2) IPA daddies still rule the world.
I wish all small businesses/breweries had the resources to put out their best content consistently, but I know firsthand that’s easier said than done.
In phase one, you purchase the occasional six-pack of craft beer, probably Sierra Nevada or Deschutes, probably from Safeway, and you finally discover the breweries that have existed in your town for years. Oh, to be young again.